What’s between your legs… AND boobs

We believe all women have the right to know what they are using between their legs. So we offer an organic cotton option when it comes to your tampons, pads and panty liners. But at home we also take the time to think about our choices in lingerie and we’ve fallen in love with La fille d’O, a Belgium lingerie brand with the best in mind for the female body.

La fille d’O

La fille d’O started as a lingerie brand but has become somewhat of a religion. The brand makes handmade, unique pieces to celebrate the female body. As this power woman and founder Murielle Scherre, says:

“As a woman I felt unheimlich when looking at ‘modern’ lingerie and women in media who were presented to me as role models. I myself find true inspiration, one that satisfies my hunger, with the women surrounding me: intelligent women driven by their curiosity and lust for life. ”

By sharing their stories she hopes other women will find the courage to throw off that heavy shell of doubt and shame, and embrace their female body by wearing these beautiful pieces.

”It’s avant-garde lingerie that supports your body, whilst empowering your attitude. Without compromises and therefore all-embracing. Like a friend once described it: ‘I am not fierce, yet I belong here’. “

Every item La fille d‘O designs must contain these 3 ingredients:

1. Innovation in design

The owner creates all the designs herself and we love what she’s done.

2. Smart and clean sourcing

All materials are crafted both as sustainably and local as possible. Up to 70% of their resources are made in Belgium.

3. An honest production line

They care about women and the environment. They think big, but their ideas travel from the studio in Ghent to the small, local factories in exotic Kemmel and Wevelgem. For women, by women. 

Honest and innovative products, with a distinct story behind the brand. We’re in love.