We never expected to set up a tampon company

And now we can’t imagine doing anything else.

Mariah & Wendelien have been friends for over 16 years. They never expected to set up a tampon company but they found each other and the motivation to do so in Yoni’s story. They founded Yoni together in 2014 and beginning of 2015 they started sales.

Mariah Mansvelt Beck

Founder

Mariah is a storyteller pur sang. Whether giving a (TED) talk or creating creative Yoni campaigns. She’s all about breaking the taboo and sharing the story, inspiring women to make their own choices.

Wendelien Hebly

Founder

Wendelien loves the challenge of a good puzzle whether it be with data, details or stories. Let her put together a business case, write a winning strategy or create a great presentation. Her focus always puts planet and people first.

Ilse

Chief Operating Officer

As COO Ilse is all about providing the focus needed to turn our dreams into daily business. She’s an expert in scaling up businesses and has a wealth of knowledge when it comes to social enterprises.
Christel

Content & Community Manager

Christel is the master mind behind Yoni’s online content & community. She breaks the taboo time and time again and makes feminism and sustainability fun to read and talk about.
Lieselotte

Purchase & Logistics Officer

Lieselotte makes sure we get our products from A to B and back. She is the best in getting things done and always keeps an eye on details, numbers and our products.

Jalt

The Jalt team, Benthe, Mark and Sjoerd in particular help us share our story online. In their own organised and data driven way.
C.J. Hendriks

C.J. Hendriks is a true family business. They help us get our products from A to B. They also work with Pantar, a social workplace. They help us for example by filling our samples.
W.Green

We met Willa, the founder of W.Green at TEDx Amsterdam Women in 2013. Willa, Janice and the rest of her team help us to share our story, make sure we stay on track in terms of our art direction and are the master minds behind the Yoni Instagram. We love it. www.wgreen.org
PwC

PwC and Patrick in particular help us with our accounting and any tax related questions we might have. They are also helping us to set up our integrated reporting.
Grrr

Grrr is one of our most recent partners. They built this awesome website and help us keep on track online. Thanks Claudia, Josephine, Ramiro, Koen and Rolf! www.grrr.nl
Ine&Sanne

The directors Ine & Sanne are two lovely creative ladies who have helped us visualize the female cycle in their own creative way. Check out the Cycle Story and Cycle Series. We love it. www.ineandsanne.com