We never expected to set up a tampon company

And now we can't imagine doing anything else.

Mariah & Wendelien have been friends for over 16 years. They never expected to set up a tampon company but they found each other and the motivation to do so in Yoni’s story. They founded Yoni together in 2014 and beginning of 2015 they started sales.

Mariah Mansvelt Beck


Mariah is a storyteller pur sang. Whether giving a (TED) talk or creating creative Yoni campaigns. She’s all about breaking the taboo and sharing the story, inspiring women to make their own choices. 

Wendelien Hebly


Wendelien loves the challenge of a good puzzle whether it be with data, details or stories. Let her put together a business case, write a winning strategy or create a great presentation. Her focus always puts planet and people first.

Mariah Mansvelt Beck & Wendelien Hebly

Our team

Our small Yoni team has a lot of big ideas. Ideas about empowering women, how to make the world more sustainable and business in particular.

  • Lieselotte

    Purchase & Logistics Officer

    Lieselotte makes sure we get our products from A to B and back. She is the best in getting things done and always keeps an eye on details, numbers and our products.

  • Marette 

    Purchase & Logistics Officer2

    Marette is Lieselotte’s partner in crime, making sure that our tampons, pads and liners make it to you. Whether you buy them at the store or order them online, you can thank Marette that your product made it to you happy and safe. 

  • Soraia

    Interim Marketing Manager

    Our interim Marketing hero Soraia knows exactly how to convey Yoni’s message to the people. As an experienced marketeer, this go-getter helps her team transform dreams into goals, goals into plans, and plans into results.

  • Ellen

    International Sales

    Ellen is in charge of all our international accounts. On any given day she’ll be chatting with retailers in Korea to making deals with clients in the UK. This internationally minded saleswomen is helping to spread Yoni around the world. 

  • Charlotte 

    Marketing & Sales Assistant

    Is it sales? Is it marketing? Doesn’t matter, Charlotte’s got you! Charlotte is the go to for all contact with our inernational retailers and is all about organizing focusgroups and supporting sales. 

  • Susanne

    Dutch Sales

    If you’re in the Netherlands and you want Yoni in your store, then Susanne is your gal! This sales tiger is full of positive energy and good vibes only!

  • Gepke

    Financial Controller

    As our number cruncher, Gepke makes sure that every euro, pound and number is right and ready. Gepke likes nothing more than looking at an Excel sheet all day.

  • Gabrielle

    Marketing Manager

    As our Godmother of marketing, Gabrielle gives birth to all of Yoni’s campaigns. But parenting doesn’t stop there, she guides Yoni through her growth spurt.

  • Lydia

    Online Hero

    Tech savvy and feminist af, Lydia is responsible for all online things. From this very website to Yoni’s social media, she makes sure that Yoni’s story is spread far and wide into depths of the interwebs. 

  • Izabella

    Visual Creative Intern

    Izabella is our visual creative intern, translating Yoni’s story into strong images, as well as thinking up new concepts and ideas for social media. Izabella is no stranger to a good brainstorm (or a good meme)

  • Krijn

    PhD Candidate

    As a PhD candidate Krijn researches the purpose of companies. As our in-house ‘doctor’ the Yoni team regularly makes use of his office hours.

Our partners

  • B Corp

    B Corporation

    We are proud to be part of the community of like-minded companies using business as a force for good.

  • C.J. Hendriks

    C.J. Hendriks is a true family business. They help us get our products from A to B. They also work with Pantar, a social workplace. They help us for example by filling our samples.

  • W.Green

    We met Willa, the founder of W.Green at TEDx Amsterdam Women in 2013. Willa helps us to stay on track in terms of our art direction and was the master mind behind the Yoni Instagram. We love it: www.wgreen.org

  • Alfa Accountants

    Alfa Accountants

    Alfa and in particular Jeroen, Nienke and Maartje help us with all of our admin, accounting and HR related questions. Awesome fact: Alfa is also a B Corp. 

  • Grrr

    Grrr is our most partner for building this awesome website for us. They designed this amazing visual experience specifically to fit our brand. Thanks Claudia, Josephine, Ramiro, Koen and Rolf! www.grrr.nl


  • Ine&Sanne

    The directors Ine & Sanne are two lovely creative ladies who have helped us visualize the female cycle in their own creative way. Check out the Cycle Story and Cycle Series. We love it. www.ineandsanne.com

YONI STILL 04_1 copy
Yoni | Cycle Series

Interested to work with Yoni?

Feel free to contact us at info@yoni.care with your proposal.