We never expected to set up a tampon company

And now we can’t imagine doing anything else.

Mariah & Wendelien have been friends for over 16 years. They never expected to set up a tampon company but they found each other and the motivation to do so in Yoni’s story. They founded Yoni together in 2014 and beginning of 2015 they started sales.

Mariah Mansvelt Beck

Founder

Mariah is a storyteller pur sang. Whether giving a (TED) talk or creating creative Yoni campaigns. She’s all about breaking the taboo and sharing the story, inspiring women to make their own choices.

Wendelien Hebly

Founder

Wendelien loves the challenge of a good puzzle whether it be with data, details or stories. Let her put together a business case, write a winning strategy or create a great presentation. Her focus always puts planet and people first.

Ilse

Chief Operating Officer

As COO Ilse is all about providing the focus needed to turn our dreams into daily business. She’s an expert in scaling up businesses and has a wealth of knowledge when it comes to social enterprises.
Lieselotte

Purchase & Logistics Officer

Lieselotte makes sure we get our products from A to B and back. She is the best in getting things done and always keeps an eye on details, numbers and our products.
Eva

Customer Care

Eva knows our Yoni fans inside and out. Burning questions are answered by her on social media and as a real Oprah she sometimes hands out gifts.
Anne

Key Account Manager

Anne manages all sales activities for Yoni and oversees the day to day management of the sales department. She is maintaining relationships with key accounts.
Laura

Allround Creative

As jack-of-all-trades and with her eye for aesthetics is Laura responsible for all the visual communication as well as graphic design for Yoni.
Julia

Business Development Manager

We love Julia, not just because she brings us fresh croissants in the office, but mainly because this beauty from France is breaking boarders for Yoni.
Gabrielle

Marketing Manager

As our Godmother of marketing, Gabrielle gives birth to all of Yoni’s campaigns. But parenting doesn’t stop there, she guides Yoni through her growth spurt.
Krijn

PhD Candidate

As a PhD candidate Krijn researches the purpose of companies. As our in-house ‘doctor’ the Yoni team regularly makes use of his office hours.
Danni

Office/HR Intern

Danni is our rock. She takes care of everything in our office, including lots of stock of chocolate and wine.
Larissa

Allround Creative Intern

Graduated from the Art Academy Larissa is the artist in our team. She knows how to ensure the team look good in pictures, as well as translating the Yoni story into a visual language.

B Corporation

We are proud to be part of the community of like-minded companies using business as a force for good.
C.J. Hendriks

C.J. Hendriks is a true family business. They help us get our products from A to B. They also work with Pantar, a social workplace. They help us for example by filling our samples.
W.Green

We met Willa, the founder of W.Green at TEDx Amsterdam Women in 2013. Willa helps us to stay on track in terms of our art direction and was the master mind behind the Yoni Instagram. We love it: www.wgreen.org
Alfa Accountants

Alfa and in particular Jeroen, Nienke and Maartje help us with all of our admin, accounting and HR related questions. Awesome fact: Alfa is also a B Corp.
Grrr

Grrr is one of our most recent partners. They built this awesome website and help us keep on track online. Thanks Claudia, Josephine, Ramiro, Koen and Rolf! www.grrr.nl
Ine&Sanne

The directors Ine & Sanne are two lovely creative ladies who have helped us visualize the female cycle in their own creative way. Check out the Cycle Story and Cycle Series. We love it. www.ineandsanne.com