We never expected to set up a tampon company

And now we can’t imagine doing anything else.

Mariah & Wendelien have been friends for over 16 years. They never expected to set up a tampon company but they found each other and the motivation to do so in Yoni’s story. They founded Yoni together in 2014 and beginning of 2015 they started sales.

Mariah Mansvelt Beck


Mariah is a storyteller pur sang. Whether giving a (TED) talk or creating creative Yoni campaigns. She’s all about breaking the taboo and sharing the story, inspiring women to make their own choices. 

Wendelien Hebly


Wendelien loves the challenge of a good puzzle whether it be with data, details or stories. Let her put together a business case, write a winning strategy or create a great presentation. Her focus always puts planet and people first.

Mariah Mansvelt Beck & Wendelien Hebly

Our team

Our small Yoni team has a lot of big ideas. Ideas about empowering women, how to make the world more sustainable and business in particular.

  • Ilse


    Chief Operating Officer

    As COO Ilse is all about providing the focus needed to turn our dreams into daily business. She’s an expert in scaling up businesses and has a wealth of knowledge when it comes to social enterprises.

  • Lieselotte

    Purchase & Logistics Officer

    Lieselotte makes sure we get our products from A to B and back. She is the best in getting things done and always keeps an eye on details, numbers and our products.

  • Eva

    Customer Care

    Eva knows our Yoni fans inside and out. Burning questions are answered by her on social media and as a real Oprah she sometimes hands out gifts.

  • Anne


    Key Account Manager

    Anne manages all sales activities for Yoni and oversees the day to day management of the sales department. She is maintaining relationships with key accounts.

  • Laura

    Allround Creative

    As jack-of-all-trades and with her eye for aesthetics is Laura responsible for all the visual communication as well as graphic design for Yoni.

  • Julia

    Business Development Manager

    We love Julia, not just because she brings us fresh croissants in the office, but mainly because this beauty from France is breaking boarders for Yoni.

  • Gabrielle

    Marketing Manager

    As our Godmother of marketing, Gabrielle gives birth to all of Yoni’s campaigns. But parenting doesn’t stop there, she guides Yoni through her growth spurt.

  • Krijn

    PhD Candidate

    As a PhD candidate Krijn researches the purpose of companies. As our in-house ‘doctor’ the Yoni team regularly makes use of his office hours.

  • Danni

    Office/HR Intern

    Danni is our rock. She takes care of everything in our office, including lots of stock of chocolate and wine.

  • Larissa

    Allround Creative Intern

    Graduated from the Art Academy Larissa is the artist in our team. She knows how to ensure the team look good in pictures, as well as translating the Yoni story into a visual language.

Our partners

  • B Corp

    B Corporation

    We are proud to be part of the community of like-minded companies using business as a force for good.

  • C.J. Hendriks

    C.J. Hendriks is a true family business. They help us get our products from A to B. They also work with Pantar, a social workplace. They help us for example by filling our samples.

  • W.Green

    We met Willa, the founder of W.Green at TEDx Amsterdam Women in 2013. Willa helps us to stay on track in terms of our art direction and was the master mind behind the Yoni Instagram. We love it: www.wgreen.org

  • Alfa Accountants

    Alfa Accountants

    Alfa and in particular Jeroen, Nienke and Maartje help us with all of our admin, accounting and HR related questions. Awesome fact: Alfa is also a B Corp. 

  • Grrr

    Grrr is one of our most recent partners. They built this awesome website and help us keep on track online. Thanks Claudia, Josephine, Ramiro, Koen and Rolf! www.grrr.nl

  • Ine&Sanne

    The directors Ine & Sanne are two lovely creative ladies who have helped us visualize the female cycle in their own creative way. Check out the Cycle Story and Cycle Series. We love it. www.ineandsanne.com

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Yoni | Cycle Series

Interested to work with Yoni?

Feel free to contact us at info@yoni.care with your proposal.