
The people behind Yoni
Wendelien Hebly and Mariah Mansvelt Beck started Yoni with a story that goes far behind tampons, pads and pantyliners.
Job openings
At the moment we do not have any open positions, but we’re always on the search for interns or people to work with. Interested in specific job openings? Keep an eye out for upcoming positions by signing up for our newsletter or send an e-mail to info@yoni.care.
We never expected to set up a tampon company
And now we can’t imagine doing anything else.
Mariah & Wendelien have been friends for over 16 years. They never expected to set up a tampon company but they found each other and the motivation to do so in Yoni’s story. They founded Yoni together in 2014 and beginning of 2015 they started sales.
Mariah Mansvelt Beck
Founder
Mariah is a storyteller pur sang. Whether giving a (TED) talk or creating creative Yoni campaigns. She’s all about breaking the taboo and sharing the story, inspiring women to make their own choices.
Wendelien Hebly
Founder
Wendelien loves the challenge of a good puzzle whether it be with data, details or stories. Let her put together a business case, write a winning strategy or create a great presentation. Her focus always puts planet and people first.

Our team
Our small Yoni team has a lot of big ideas. Ideas about empowering women, how to make the world more sustainable and business in particular.
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Lieselotte
Purchase & Logistics Officer
Lieselotte makes sure we get our products from A to B and back. She is the best in getting things done and always keeps an eye on details, numbers and our products.
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Marette
Purchase & Logistics Officer2
Marette is Lieselotte’s partner in crime, making sure that our tampons, pads and liners make it to you. Whether you buy them at the store or order them online, you can thank Marette that your product made it to you happy and safe.
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Soraia
Interim Marketing Manager
Our interim Marketing hero Soraia knows exactly how to convey Yoni’s message to the people. As an experienced marketeer, this go-getter helps her team transform dreams into goals, goals into plans, and plans into results.
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Ellen
International Sales
Ellen is in charge of all our international accounts. On any given day she’ll be chatting with retailers in Korea to making deals with clients in the UK. This internationally minded saleswomen is helping to spread Yoni around the world.
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Charlotte
Marketing & Sales Assistant
Is it sales? Is it marketing? Doesn’t matter, Charlotte’s got you! Charlotte is the go to for all contact with our inernational retailers and is all about organizing focusgroups and supporting sales.
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Susanne
Dutch Sales
If you’re in the Netherlands and you want Yoni in your store, then Susanne is your gal! This sales tiger is full of positive energy and good vibes only!
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Gepke
Financial Controller
As our number cruncher, Gepke makes sure that every euro, pound and number is right and ready. Gepke likes nothing more than looking at an Excel sheet all day.
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Gabrielle
Marketing Manager
As our Godmother of marketing, Gabrielle gives birth to all of Yoni’s campaigns. But parenting doesn’t stop there, she guides Yoni through her growth spurt.
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Lydia
Online Hero
Tech savvy and feminist af, Lydia is responsible for all online things. From this very website to Yoni’s social media, she makes sure that Yoni’s story is spread far and wide into depths of the interwebs.
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Izabella
Visual Creative Intern
Izabella is our visual creative intern, translating Yoni’s story into strong images, as well as thinking up new concepts and ideas for social media. Izabella is no stranger to a good brainstorm (or a good meme)
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Krijn
PhD Candidate
As a PhD candidate Krijn researches the purpose of companies. As our in-house ‘doctor’ the Yoni team regularly makes use of his office hours.
Our partners
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B Corporation
We are proud to be part of the community of like-minded companies using business as a force for good.
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C.J. Hendriks
C.J. Hendriks is a true family business. They help us get our products from A to B. They also work with Pantar, a social workplace. They help us for example by filling our samples.
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W.Green
We met Willa, the founder of W.Green at TEDx Amsterdam Women in 2013. Willa helps us to stay on track in terms of our art direction and was the master mind behind the Yoni Instagram. We love it: www.wgreen.org
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Alfa Accountants
Alfa and in particular Jeroen, Nienke and Maartje help us with all of our admin, accounting and HR related questions. Awesome fact: Alfa is also a B Corp.
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Grrr
Grrr is one of our most recent partners. They built this awesome website and help us keep on track online. Thanks Claudia, Josephine, Ramiro, Koen and Rolf! www.grrr.nl
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Ine&Sanne
The directors Ine & Sanne are two lovely creative ladies who have helped us visualize the female cycle in their own creative way. Check out the Cycle Story and Cycle Series. We love it. www.ineandsanne.com



Interested to work with Yoni?
Feel free to contact us at info@yoni.care with your proposal.